CeeD - AI for business: how it works

This session provides a clear, jargon-free introduction to the world of artificial intelligence (AI). It’s perfect for those exploring AI for the first time and for anyone who previously attended our AI mini-series and now wants an up-to-date refresher. You’ll learn what AI is, how it works, and why it matters for digitally ambitious businesses today. This session will give you a practical understanding of the core concepts and tools, with a focus on real business relevance.

Key topics

This session will cover:

An introduction to AI and generative AI

Plain-language AI terminology

Opportunities, risks, and limitations

An overview of essential AI tools

What you’ll learn

By attending this webinar, you’ll:

Understand AI, machine learning, and large language models – and the differences

Recognise where AI can support digital performance, efficiency, and growth

Spot practical opportunities to embed AI into everyday work

Build confidence in selecting and testing tools that align with your business goals

Who should attend

This session is designed for business owners, digital teams, marketers, operational staff, and anyone wanting a solid foundation in AI. It’s ideal for first-time learners and previous participants wanting to keep pace with fast-moving developments.